http://latimesblogs.latimes.com/money_co/2011/11/anheuser-busch-announces-bud-light-platinum-says-us-sales-slip.html
This is absurd, from the wording of this article, it looks like Budweiser is equating higher alcohol with craft beer. While higher alcohol by volume is often a common trait of craft beer, it is by no means universal, nor is it a rule of any sort. In fact there are many great craft beers that are lower in alcohol such as Bell’s Oarsman (4%abv) and Mikkeller Drink’in the Sun (3.9%abv) and Stone Levitation Ale(4.4%abv). There are also several good styles such as a Kolsh that do not subscribe to the high alcohol is better philosophy. So, just adding alcohol to a product does not make it more “crafty”. To top it off, they still lowered the calories! Basically Budweiser is trying to create a low calorie malt beverage. I am seriously at a loss for words here. I can say that there are few beers that I want to try LESS than Bud Light Platinum. Good luck. On a side note, I acknowledge the fact that, the article I cited, came from the LA Times which have completely misjudged the “spirit” of what Budweiser is trying to do….

On a completely unrelated note, it is Thursday, which is always a good day. In honor of such a day, here is a short video from my younger days (2005 I believe) of a Keystone Light filled stunt my friends and I pulled on a random Sunday. Enjoy and please note, the guy,KH, in the metal cylinder was not harmed, I was the camera man and I do not know who the guy with the screeching voice was.
Drunk, Stairs, Roll Video
Here is a link to the video if you do not want to download it.
http://www.ebaumsworld.com/video/watch/829896/